Color Psychology 101: Choosing Palettes That Make Your Brand Pop

Have you ever wondered why social networks lean on blue or why eco‑brands love green? Colours aren’t random; they evoke feelings and influence behaviour. Investing in good design pays off—the Forrester Research study cited by Forbes found that a well-designed user interface can raise conversion rates by up to 200% and a better overall user experience can boost conversions by 400%. That’s a huge return for something as basic as colour and layout.

What colours say about you

• Blue: trust, stability and calm. It’s no coincidence that banks, social networks and tech companies often go blue.

• Red: excitement, urgency and passion. Use it sparingly to draw attention to CTAs.

• Yellow: optimism and energy. Great for youthful or creative brands.

• Green: growth, nature and health. Perfect for eco‑friendly or wellness brands.

• Purple: luxury and creativity. A good choice for premium products or artistic ventures.

Building your palette

Choose one dominant colour, a secondary colour for variety and a neutral shade to balance everything. Ensure the palette is accessible—check contrast ratios to ensure text is readable, particularly for individuals with visual impairments. Maintain consistency across your website, social media and print materials to build recognition.

Have fun with it

Colour is a powerful brand asset and should reflect your personality. Don’t be afraid to deviate from the crowd, but always keep your audience in mind. A vibrant palette can energize a youth‑oriented brand, while muted earth tones might suit a luxury spa.