About Innovara
A studio of senior people for law firms, nonprofits and growing companies, with strategy, brand, websites, software and search under one roof.





How we work. Strategy, brand, websites, software and search, run as one project with one team instead of four vendors.
Focused sprints
We work in short, planned cycles and write every decision down, so the work keeps moving.
A direct line to the team
You talk in real time with the people doing the work, not an account manager passing messages along.
Senior specialists
Strategists, designers, engineers and marketers, brought in when the work calls for them.
One team, start to finish
The same people take your work from strategy through brand, websites, software and search.
What we do. Six services, and the recent client work behind them.
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Strategy
Positioning, messaging and a go-to-market plan your team can use the week you get it. Most of our engagements start here.
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Brand
A brand identity built on distinctive assets people remember, used the same way from the pitch deck to the product.
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Product Design
UX and UI for SaaS, fintech and AI products, and websites that sell the business. Every design starts with research and is handed over as a system your engineers can build.
Recent work: Evenda, Liso, Contrax AI; websites for Shemesh Tours, Drache Aptowitzer and WeedMe
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Software Development
We build web applications, iOS and Android apps and AI features. The team that designed them builds them, so what ships matches what you approved.
Recent work: Darchei Noam, The Tefillin Project; VeriMatch and Drivepay app design
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SEO, GEO & AEO
Technical SEO, content and entity work (making clear to search engines who you are), so you rank in Google and get cited in ChatGPT, Perplexity, Gemini and Google AI Overviews.
Recent work: Thumbs Up, Drache Aptowitzer, Shemesh Tours
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Growth Marketing
Campaigns, paid media, social and video, run by the people who built your brand, so every channel tells the same story.
The team. Both partners work on every project, and we bring in specialists when a project needs them.
Yona Durbach
Design & Branding Lead
Yona leads design at Innovara Studios: brand identity, product design and the websites we build for clients.
About YonaShaya Kutnowski
Marketing & Technology Lead
Shaya is Marketing & Technology Lead at Innovara Studios. He runs marketing, SEO and AI visibility, and the technology behind the websites and software we build.
About Shaya
Select clients. And what we delivered for each.

Shemesh Tours
Website, copy & SEO
Drache Aptowitzer
Brand refresh, website & SEO

B&B Mechanical
Brand identity
Darchei Noam
Registration & billing platform
WeedMe Max
Website design
Contrax AI
Product UI/UX design

Thumbs Up
SEO retainer

Liso
Brand & platform UI/UX
Drivepay
Brand, site & app screens
Earlyview Capital
Brand identity

Pelxp
Pitch deck

Debwewin
Pitch deck
Let’s talk. Tell us where the business is now and where you want it to go.
Most projects start with strategy. The same senior team then carries the work through brand, product and growth. A short call is enough to tell whether we are the right fit.




