Drache Aptowitzer PC
Brand refresh, design system, website and SEO
2026
drache.ca (opens in a new tab)A refreshed identity, a design system and a new website for a Toronto charity and tax law firm.
Drache Aptowitzer PC is a Toronto law firm that advises charities, not-for-profits and individuals on tax and related matters. In a June 2026 workshop with the firm we refreshed its classic oxblood and brass crest around its line, "Doing good for those doing good.", then built a design system and the new drache.ca on it.
A law firm's site has to earn trust before anyone calls, without giving legal advice on the page. The brand had to feel established rather than new, and every statement on the site had to be one the firm stands behind.
- We delivered
- Brand refresh, Design system, Website design & build, SEO
Mark
The crest keeps the firm's initials over a tree held in two hands; the lockup sets it beside the name for the site header and documents.
Colour
Five colours: oxblood and charcoal ink for grounds, parchment for reading pages, aged brass and stone for detail.
- Oxblood #4E1520
- Charcoal Ink #211E1C
- Parchment #F4EFE6
- Aged Brass #B08D57
- Stone #8A857C
Type
A soft serif and a geometric sans, both served from drache.ca.
Website
Scroll the live home page from the top, as a visitor meets it.
What shipped
drache.ca launched on 24 September 2026 with the refreshed crest and lockup, a five-colour palette, Fraunces and Jost type, a page for each area of practice, and SEO in place from launch.